The International Cricket Council and Hero Honda Motors Ltd, the largest two-wheeler manufacturer in the world, on Wednesday announced a three-year partnership through which Hero Honda will become a global partner with a major presence at all ICC events.
The deal will include the upcoming ICC World Twenty20, which takes place from 30 April to 16 May in the West Indies, and will run all the way to the end of 2012. This formal commitment follows Hero Honda’s successful involvement in the last three high-profile events staged by ICC in England (ICC World Twenty20 2009), South Africa (ICC Champions Trophy 2009) and New Zealand (ICC U19 Cricket World Cup 2010).
This deal will position Hero Honda alongside existing global partners Reliance Mobile, LG Electronics and Pepsi and will include such world-class ICC events as the ICC Cricket World Cup 2011, the ICC World Twenty20 2010 and 2012, the ICC U19 Cricket World Cup 2012 and the ICC World Cricket League Division 1 2010 among others.
This agreement will entitle Hero Honda to exercise certain promotional, advertising, marketing and other commercial rights on a world-wide basis in connection with the events.
ICC Chief Executive Haroon Lorgat said, “Hero Honda has already been a great supporter of cricket for many years and this deal is a great one for the game.
“The ICC and the global game of cricket has benefited enormously from its commitment to our great sport. Without that support from Hero Honda and our other commercial and broadcast partners, we would not be in a position to help our 104 Members grow the game through the significant funding we provide. And we would not be able to stage large-scale events, such as the ICC World Twenty20 that will take place in the West Indies, which provides such a great showcase for the sport.
“We believe, in turn, that Hero Honda will also benefit from this partnership, from being able to associate itself with some of the biggest and best cricket action – multilateral events that feature the top men’s and women’s players, pitting nation against nation on a truly global scale.”
Pawan Munjal, Managing Director and CEO, Hero Honda Motors Ltd, said, “Hero Honda is all set to further strengthen its close to two decades-long association with cricket. It is a matter of great privilege and delight to once again be partnering the ICC as one of its global partners for all its international cricketing events.
“This is in keeping with our long-term commitment to promote cricket in every sphere. Our unwavering support to the game is also reflective of the great passion for the game across India and, indeed, all over the world. Cricket fever never dies in our country, and in keeping with that spirit, Hero Honda – one of the most loved youth brands in India – is delighted to play a role in bringing top-class cricket and cricketing icons closer to their fans.”