Anil Dhirubhai Ambani Group (ADAG) holds back IPL deal

Indian Premier League’s (IPL) title sponsor DLF has made it clear that it’s not pulling out of the Twenty20 extravaganza for the next four years, but Anil Dhirubhai Ambani Group (ADAG) has decided that it will not go ahead with the proposed Rs 200 crore deal with IPL if TV rights for the league are given to its competitor.

“We have been in talks with IPL for some time now. We are being offered only the DTH rights while the TV rights are going to others. This is not acceptable to us, hence we have decided to hold back. Negotiations are still on with the BCCI, though,” an ADAG source said.

Industry sources, however, said that ADAG is keen on being involved with IPL “in a big way” in the future. The group is already an ICC sponsor. IPL chairman Lalit Modi could not be contacted for his comments.

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