Brand Ambassadors for franchises had been pushing the limits of entertainment in IPL. These Brand Ambassadors had not only been cheering for the team in the stadium but they also increased the value of the franchises. They stand as the prestige symbols of the team. The brand Ambassadors of the IPL teams are listed as follows.
Chennai Super Kings: Krishnamachari Srikkanth, former captain of the Indian Cricket Team, is the brand ambassador for the franchise at present. To gather more support from local fans, Joseph Vijay, a Tamil actor, was made their brand ambassador for the year 2008. Actress Nayantara was also appointed as ambassador but she was removed because she could not attend matches.
Deccan Chargers: This Hyderabad based franchise picked Saina Nehwal, whom they sponsor. The ace shuttler who won Arjuna award last month said that, “This offer comes as an encouragement to me. Deccan Chronicle is a popular newspaper in South India and I am proud to be associated with the organisation”.
Delhi Daredevils: Delhi Daredevils got a real daredevil, Akshay Kumar as its brand Ambassador. This Bollywood superstar was the brand ambassador of the team during the 2008 Season but opted not to return for the 2009 season due to a busy schedule. However, Akshay was seen at a few of the team’s games cheering them on.
Kings Xl Punjab: With a hot and sexy lady like Priety Zinta is the owner of the team, it need not have to any Ambassador. Yet there is the a brand ambassador with his name as the Daler Mehndi who is a great song writer, Singer and dancer.
Kolkata Knight Riders: A person like Shah Rukh Khan being its co-owner, Kolkata Knight Riders never felt the necessity of a brand ambassador to take the team deeper into the people.
Rajasthan Royals: The brand ambassador for this team is none other than its co-owner ,”big brother” show winner, Shilpa Shetty. She had added glamour to the Royals team after being selected to be their brand Ambassador.
Royal Challengers Bangalore: Bollywood actresses Katrina Kaif and Deepika Padukone, and Sandalwood film stars Ramya and Upendra are the brand ambassadors of the team. Karnataka people watched Katrina in few matches.
By: Ganta Rakesh