IPL 4 may have little to cheer about

The next edition of the Indian Premier League (IPL) is unlikely to see the glamour and glittery pom poms of exotic cheerleaders as a scandal is blowing through India’s cricket establishment about a South African company from where the entertainers were sourced for IPL 3.

According to a senior functionary of the Board of Control for Cricket in India (BCCI), concerns that the South African firm that contracted the cheerleaders was involved in dubious activities has led the board to launch an investigation into the matter.

The board has already asked DNA Networks, the Bangalore-based firm that managed ground entertainment for all IPL franchisees, to provide all details with regard to the cheerleaders.

Cheerleading, a mainstay of Basketball and American Football in the US, was first introduced to the gentleman’s game in the IPL. Since the first edition of the IPL in 2008, the cheergirls proved to be a big draw among India’s cricket-watching audience.

The board is concerned that they proved a bit too popular. There is concern over a scroll that used to appear during the telecast of IPL 3 matches, exhorting viewers to call a premium number if they wanted to chat with the cheerleaders, another board official, who asked not to be named, said. The board had asked Venkat Vardhan, MD of DNA Networks, for an explanation, the official said.

“The board has brought this up with me and I have clarified that we had nothing to do with this scroll. Nobody contacted us, and it was not done with our cooperation. The board must ask the broadcasters about how such a scroll appeared,” he said.

Mr Vardhan said his company did not arrange the cheerleaders for IPL 2 in South Africa.

He told that the South African agency from which he hired the cheerleaders was Cosmo Promotional Models.

According to the company’s website, it was founded in 2006 and has operations in Durban, Johannesburg and Cape Town.

The company serves as a booking agency for celebrities, talent models and promotional guys and girls for corporate events, in-store promotions, festivals, private parties etc.


    Respected Sir,

    I am Mandeep Singh I am playing Cricket since last 10 years from PCA (Punjab Cricket Association) and have following track records which will be proof of my performance and will Useful for judging me.

    I have represented:–

    1. Punjab State -3 times–under/17.

    2. North Zone-Once– under/17.

    3. Inter University first class tournaments-2 times. MAN OF THE MATCH twice and MAN OF THE TOURNAMENT in inter state university tournament at Gawalior, MP.. Where universities from India participated.

    4. At Singapore-20twenty-twice.(Man of the Match—Once)

    5. . Against the 20-twenty team of Netherlands from 30/11/2009 to 03/12/2009 played at Tau Devi Lal Stadium, Panchkula and was live telecasted.

    (Out of 4 matches I was declared MAN OF THE MATCH in 3 matches)

    6. Participated KINGS XI PUNJAB CUP 2010 CUP 2010 at MOHALI/CHANDIGARH in Jan.2010

    I hereby sending you scan copies of my achievements in Cricket ie certificates/news paper cuttings ect .Kindly help me to participate in your esteem team.

    I assure you that l will prove my talent whenever I will get the chance to prove it.

    I am ready to give my trial at any where at any time as per your choice and show the original certificates.

    I hope you will please help me to full fill my dreams and to reach my destination.



    Mandeep Singh

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