Last year’s IPL champions Rajasthan Royals have tied-up with Tata Consultancy Services as their technology partners for a period of three years.
TCS’s Global Marketing Head, Jayant Pendharkar, told a media conference on Tuesday that Rajasthan Royals’ champions status as well as the importance they give to technology were some of the reasons they were preferred from among the eight IPL teams in fray for season two of the IPL commencing on April 18.
“Over the years TCS have partnered sports events. We are connected with the Ferrari team, NBA and the Standard Chartered Mumbai Marathon,” he said.
“One of the reasons for choosing Rajasthan Royals is their champion status and we like to deal with champions. The second reason is the importance they give to technology,” Pendharkar said.
“TCS will help Rajasthan Royals with analysis of player performance, simulation and other things,” he said, adding that TCS logo would be embossed on the caps and helmets of the Jaipur IPL franchise owned by Emerging Media.
Rajasthan Royals Vice Chairman Ranjit Barthakur revealed that this year the IPL first edition champions have roped in a total of nine sponsors which was more than in 2008.
Both Pendharkar and Barthakur refused to divulge the financial details of the three-year deal between TCS and Rajasthan Royals.